O2O (Online To Offline) is a new e-commerce model that refers to online marketing and online purchases that drive offline (non-network) operations and offline consumption. O2O pushes the information of offline stores to Internet users through promotions, discounts, information, service reservations, etc., thereby converting them into their own offline customers, which is especially suitable for goods and services that must be consumed by the store, such as In addition to the online business of restaurants, beauty salons, photography and department stores, in addition to restaurants, there are also a number of scheduled websites and applications that focus on individual or group travel.

O2OOnline To Offline线上到线下)是一种新的电子商务模式,指线上营销线上购买带动线下(非网络上的)经营和线下消费。O2O通过促销打折、提供信息、服务预订等方式,把线下商店的消息推送给互联网用户,从而将他们转换为自己的线下客户,这就特别适合必须到店消费的商品和服务,比如餐饮、健身、电影和演出、美容美发、摄影及百货商店等,除了餐厅陆续推出在线商务之外,也有一些以个人或团体旅游等等为主打的预定网站和应用大量出现。

O2O营销模式的特点
O2O对用户而言:

①获取更丰富,更全面的商家及其服务的信息。

②更加便捷的向商家线上咨询并进行预购。

③获得相比线下直接消费较为便宜的价格。

O2O对商家而言:

①能够获得更多的宣传和展示机会,吸引更多新客户到店消费。

②推广效果可查,每笔交易可跟踪。

③掌握用户数据,大大提升对老客户的维护与营销效果。

④通过用户的沟通,释疑更好了解用户心理。

⑤通过线上有效预订等方式,合理安排经营,节约成本。

⑥对拉动新品,新店的消费更加快捷。

⑦降低线下实体对黄金地段旺铺的依赖,大大减少租金支出。

人因有梦想 而伟大

改变是痛苦的,改变若是值得或是最后机会; 再痛也是甜的。

~共勉

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